Getting the message into a one minute video isn’t easy – so Bella Moss has started with basic compliance, telling people, “listen to your doctor or vet”.
The video stars a cast of entertaining bugs, but as we are killing them off they’re not too cute! It explains antibiotics and antimicrobial resistance (AMR) (in very simplistic terms) and features doctors and vets as key public health advisers, telling people what to do to “keep our families, our pets and our antibiotics safe”.
Don't forget to share the video on social media using #BeatTheBugs.
“Animals play many significant roles in our lives,” explains Dawn Howard, Chief Executive of NOAH. “NOAH has worked for over 30 years to promote responsible use of animal medicines to ensure all animals have access to first class care in an effective, practical and sustainable way.
“To do this, veterinary surgeons need to continue to have access to a range of antibiotics, so they can prescribe the one most appropriate for any specific bacterial disease situation. NOAH supports responsible use, so helping to ensure the long-term effectiveness of these vital medicines is so important in preventing animal suffering,” adds Dawn. “We all share responsibility in ensuring that antibiotics are used appropriately – as little as possible, but as much as necessary.”
Bella Moss founder Jill Moss says: “The threat of AMR isn't news to doctors, pharmacists, dentists or vets, but it also isn't going away.
“In 2015, AMR was recognised as the potential source of a future civil emergency on the Government's national risk register, and earlier this year, the former Prime Minister's Review on AMR said if we don't act, by 2050 we could see 10 million global deaths every year caused by superbugs.
“That same report also said a real effort was needed to raise public awareness of AMR.”
There are brilliant initiatives going on aimed at convincing professionals to prescribe responsibly, and NOAH, as well as The Bella Moss Foundation, is a keen supporter of Public Health England's Antibiotic Guardian [AG1] campaign. NOAH is also a founder member of the RUMA (Responsible Use of Medicines in Agriculture) Alliance, which has just launched a new website [AG2] explaining how antibiotics are used responsibly on farms.
“But there's always more we can do to get the message across,” Jill says.
“AMR is here, people and animals die from it every day, and if we don't start to appreciate the problem and listen to our vets and medical practitioners about protecting these drugs, then millions more will die. It's up to all of us to make sure they don't.”
To help overcome any misunderstandings about how and why antibiotics are used in animals in the UK, NOAH has developed a new range of technical briefing documents.
Visit http://www.noah.co.uk/medicine-topics/antibiotics-for-animals/ to review NOAH’s information on antibiotics for animals.
Documents, which can be downloaded from www.noah.co.uk include: