Pet owners across the UK take more than 3 billion pictures of their pets every year[i] according to new research by the National Office of Animal Health (NOAH). The staggering figures are based on feedback from 2,000 pet owners nationwide, surveyed to coincide with the launch of the third year of NOAH’s ‘I Heart My Pet’ campaign, The research found the average owner takes 260 pictures of their pet every year and, with more than 13 million pet-owning households in the UK, this adds up to a vast national ‘pet photo album’ of billions of treasured pictures.
When asked why they take so many pictures of their pets, owners revealed that it all comes down to love – especially for women. Three quarters of women say they take pics of their pets because they love them, as do around half of men. A quarter of all pet owners admitted that they take pics of their pets because they want to show them off and prove how happy and healthy they are.
Other findings of the research include:
- More than half (59.1%) of picture-loving pet owners told NOAH they take up to around 520 pics a year
- More than half of UK pet owners share pics of their pets on social media (52.5%)
- Female pet owners are more than three times more likely to want to see a pic of a pet (35%) than a baby on social media (11.1%)
- Over half of pet owners (53.6%) in the UK are more likely to snap photos of their pets than their kids (40.4%) or partner (29.60%)
As part of the 2015 ‘I Heart My Pet’ campaign, NOAH is aiming to tap into this appetite to capture our best friends’ best sides, by creating the UK’s biggest every gallery of happy, healthy pets on its independent www.pethealthinfo.org.uk site. The aim of the campaign is to inspire owners across the country to take pet healthcare seriously, and to seek independent, expert advice on the subject.
To coincide with the campaign’s launch, the organisation has partnered with animal and wildlife photographer Victoria Hillman, and created five top tips for owners who want to capture the best possible pics of their pets.
Get on their level
A great portrait always focuses on the subject’s eyes, so get down to eye level with your pets
Patience is a virtue
Remember, this is a fun activity. Keeping your pet relaxed and in a natural environment can lead to capturing their best (and funniest!) qualities
Turn on the light
Good lighting is key, but avoid using flash! Your pet’s eyes are more sensitive than ours and you don’t want to startle them
Play to their strengths
You know your pet better than anyone else: their quirks, likes and dislikes. Use this intel to get a unique shot that shows off your special bond
Pics in colour can capture bright green eyes or a little pink nose - just make sure that background colours aren't distracting and allow your pet to stand out
Dawn Howard, Chief Executive of the National Office of Animal Health comments:
“Since the launch of the ‘I Heart my Pet’ campaign in 2012, we’ve been overwhelmed by the fantastic images owners have shared with us of their happy, healthy pets and the extent to which they’ve thrown their support behind the campaign. Showing what a happy, healthy pet looks like is an extremely powerful way of helping celebrate pet healthcare and inspiring other pet owners to take healthcare seriously. This is why we’re aiming to create the biggest ever gallery of pet portraits in the UK with the help of Britain’s pet owners and vet and pet professionals. We’ve partnered with Victoria so that we can help make sure all pet owners know how to capture the perfect pic and to encourage owners and professionals across the UK to get involved!
“With such a huge appetite for capturing images of our pets, we can’t wait to see what the campaign brings.”
About the survey:
All statistics, unless otherwise stated, have been taken from research carried out on behalf of NOAH by Censuswide among 2,000 pet owners 16+ living in the UK, between 20th February and 25th February 2015.