Comments made during a BBC programme called ‘Animal Frontline’, episode 8, broadcast on 8 May, implied that only flea treatments that are available from a veterinary surgeon are effective.
All licensed veterinary medicines are assessed by an independent regulatory government agency called the Veterinary Medicines Directorate (VMD). Before a product is allowed to be sold to pet owners, the VMD will assess the product for quality, safety and efficacy (that it will work in accordance with its authorised recommendations). Any veterinary medicine must meet the required standards, regardless of whether it is prescribed by a vet or SQP, or available for general sale through a pet shop or indeed any other retailer.
It’s really important to read the label carefully and follow the recommendations, but if you have any concerns that a product may not have worked as expected and was ineffective, you should report your concerns to the company that produces the product (you’ll find their contact details on the label) or to the regulatory agency, the Veterinary Medicines Directorate, who run a scheme (called Suspected Adverse Events) set up to investigate any concerns of this sort.
The most important thing is, to make sure your pet is protected from fleas. Wherever you choose to buy your treatment, read the label and let’s make this an itch free summer!