Press Office
NOAH launches new viral campaign
The National Office of Animal Health (NOAH) has launched a viral video to highlight key pet healthcare messages and raise awareness of its Pet Health Information website (www.pethealthinfo.org.uk) among animal lovers.
The new viral video campaign by NOAH is its first venture into social media. The video, which will be posted on sites such as You Tube (http://www.youtube.com/petfactor) and circulated via e-mail, trades on the current craze for TV talent shows by showing various pet characters auditioning in front of a tough panel of talent scouts including the handsome canine chair of the panel, Simon Howl. Each pet in the series of three auditions set to be launched is however hampered in its performance by a common healthcare issue. The video ends with a call to action giving viewers the chance to “pledge to treat their pet like a star” with a downloadable certificate that they can personalise, print and frame.
Attached Files: Viral_release_final_approved.doc
Filed under: PHI press releases
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